|Influence of Radio Jingles on Knowledge and Perception of COVID-19 Preventive Measures among Residents of Imo State, Nigeria
|Ijeoma Ajaero, Obinna Muoh & Chidiebere Nwachukwu
|In the wake of the outbreak of the COVID-19 pandemic, intensive public health information via the mass media was one of the tools employed by governments, health agencies and non-governmental organizations (NGOs) to persuade the public to adopt preventive measures which had been proven effective in preventing the spread of the deadly virus. This study investigated the influence radio jingles on Imo State residents’ knowledge and perception of the COVID-19 preventive measures. Data were collected with a structured questionnaire from 266 respondents, while bivariate analysis was used to explain exposure to, knowledge, and perception of Imo state residents’ towards COVID-19 radio jingles. Results indicated that Imo state residents were exposed to COVID-19 radio jingles in several languages with English as the most used; although a good number agreed that the use of Igbo language in the jingles was very helpful in understanding the messages. There was a significant relationship between age and how regularly the respondents listened to radio (?2 = 27.231; p < .01) while the Chi-square result (22.73, p < .01) showed that there was a statistically significant relationship between age and understanding of radio messages/jingles on Covid-19. However, such relationship was not sustained in the aspect of believing the messages/jingles they heard.
|COVID-19, Radio Jingles, Preventive Measures, Imo State, Knowledge, Perception