EBSUJMC PUBLICATION

Title: Agricultural Information Received Through Mobile Based Extension Communication among Farmers in South-East Nigeria: A Study of Access and Use
Author(s): Blessing Ngozi & Chinwe Elizabeth Uzochukwu
Abstract: Mobile-based communication is increasingly being integrated into agricultural extension as a means of improving farmers' access to timely and relevant agricultural information. However, the usefulness of these platforms depends on the types of information available, the channels through which farmers access them and the constraints affecting sustained use. This study examined the agricultural information received by farmers through mobile-based extension communication in South-East Nigeria, with particular attention to the platforms used, types of information accessed and impediments to effective access. The study adopted a descriptive survey design and used a structured questionnaire to obtain data from farmers across the five states of South-East Nigeria. Data were analysed using descriptive statistics with the Statistical Package for the Social Sciences (SPSS) to determine the mean. Findings indicate that farmers primarily use mobile and social media platforms to access practical agricultural information, particularly modern farming techniques, pest and disease management and information relevant to their farming needs. However, important information gaps remain, especially concerning government policies, grants and loan opportunities. The findings further reveal that the effectiveness of mobile-based agricultural information access is constrained by affordability and reliability of mobile services, inadequate technical support and other infrastructural limitations. The study concludes that mobile-based communication has considerable potential to strengthen agricultural extension communication, but its effectiveness depends on the relevance and comprehensiveness of information delivered and the conditions under which farmers access it. The study recommends strengthening mobile-based extension through relevant agricultural content, reliable and affordable connectivity, continuous technical support and integration with conventional interpersonal extension services.
Keywords: Mobile-based agricultural extension, Agricultural information, Mobile communication, farmers, Digital media, South-East Nigeria
Volume & Issue: Vol: 14, Issue: 4
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EDITORIAL TEAM
EDITOR IN-CHIEF

Simon Ugochukwu Nwankwo Ph.D

DEPUTY/MANAGING EDITOR

Agatha Obiageri Orji-Egwu

MANAGING EDITOR

Kenneth Adibe Nwafor, Ph.D

ASSOCIATE EDITORS

Ifeyinwa Nsude, Ph.D

Chike Onwe, Ph.D

Odicha Udeh, Ph.D

EDITORIAL CONSULTANT

Professor Jonathan E. Eliede