| Title: | An Appraisal of the Effectiveness of Public Relations Techniques in Promoting Pastoral Communication at The Grassroots |
| Author(s): | Rev. Fr. Paul Martin Obayi & Alexander Chima Onyebuchi |
| Abstract: | The desire to win souls for Christ is a cardinal objective of the church. This is to fulfill the injunction given to the disciples by Christ himself when he said: "Go ye to all nations preaching the Good News” (the salvation to mankind). However, carrying out this divine duty has not been an easy task. Those specifically commissioned by the church face different challenges in their bid to carry out this responsibility. At many instances, public relations techniques are applied. This study examines the effectiveness of those public relations techniques in grassroots evangelism. A sample of 100 respondents was selected using the survey method of data gathering, with questionnaire as instrument of data collection. The data analyzed were presented in simple percentages and tables. At the end it was found that majority of the priests sampled have engaged in one form of evangelization or the other using public relations principles. And that public relations techniques can serve as effective approaches in grassroots evangelism. |
| Keywords: | Public Relations. Pastoral Communication.The Grassroots |
