| Title: | Analysis of Comments of Facebook Users on the 2018 Gubernatorial Election in Ekiti State, Nigeria |
| Author(s): | Goodluck Tamarameiye LAYEFA, William Adesoji JOHNSON & Agatha Oluwafunmilayo ADU |
| Abstract: | This study assessed Facebook comments on the Gubernatorial election in Ekiti State, Nigeria; with a view to ascertaining the dominant tilts of the comments. It was anchored on Uses and Gratification theory and employed qualitative content analysis research design. The study found out that most of the comments on the gubernatorial election are politically maligning and condemnatory of politics and politicians. Only one of comments appears politically enriching, advocating and motivating. There was no comment that was apolitical or indifferent. The study recommended among others that users of social media should employ comments that can help reduce abusive expressions by intelligently appealing to the sense of maturity and reasons of every user before his/her own expectedly enriching comments. |
| Keywords: | Facebook, Comments, Gubernatorial, Election, Ekiti State |
