| Abstract: |
A lot has changed since the emergence of Arti?cial intelligence, especially in the broadcast sector. This study was carried out to investigate the application of Artificial Intelligence on the making of local content broadcasting by Federal Radio Corporation of Nigeria (FRCN). Its specific objectives were to: ascertain the level of awareness of FRCN staff on the application of Artificial Intelligence in local content broadcasting, determine the level of understanding of AI application in the making of local content broadcasting and identify the level of adoption of AI in the making of local content broadcasting by FRCN staff. The anchor theory is Technological Determinism Theory. This study adopted survey research design. Its population was 64 current staff of Unity FM Radio Nigeria, Abakaliki, Ebonyi State. Through questionnaire, data were collected and analyzed using descriptive analysis method and presented in charts. The results revealed that: there was high level of awareness on the use of AI in local content broadcasting, there was average level of understanding of AI application in making local content broadcasting and there was low level of adoption of AI in local content broadcasting by FRCN. This study recommended that: more awareness campaigns and studies about AI in broadcasting should be made through media and research, development of Artificial Intelligence Education (AIE) on FRCN staff should be done FRCN should procure and maintain AI machines for its understanding and application making local content news and programmes. |
