| Title: | Between the Devil and the Deep Blue Sea: A Discourse on Ethical Flashpoints for Nigerian Mass Media Managers |
| Author(s): | Rasheed ADEBIYI, Kamoru SALAUDEEN & Azeez SANNI |
| Abstract: | This paper highlights critical ethical flashpoints confronting media managers in Nigeria. Using a desk review and analytical approach, it first examined the important roles of the media in the society with a focus on the dilemma of media managers in serving the public in a highly competitive political economy of the Nigerian media industry. Relying on the propositions of the Potter’s Box Model of ethical decision making, the paper highlights a number of ethical quandary that an average Nigerian media manager may be confronted with in steering the business of the media that wears a toga of public interest holder within the constitutional, professional and ethical frameworks in the Nigerian media landscape. The study recommends, among others, that the constitutional, professional and ethical frameworks of the Nigerian media system need to be re-examined in order to reposition the media topography to balance the scale between holding the public trust and surviving as a business entity for media managers. |
| Keywords: | Media Ethics, Nigerian Media, Journalism Codes, Media Managers, Public Interest |
