| Abstract: |
Language has always been one of the most critical elements of culture and identity.
This study examines the challenges and prospects of integrating the Efik language in
radio broadcasting for the preservation and dissemination of indigenous knowledge
systems in the digital era. It investigates how the use of Efik in radio programming
contributes to cultural sustainability, identity reinforcement, and inclusive
communication among residents in Southern Cross River State. The research adopts
Uses and Gratifications Theory propounded by Blumler and Katz (1974), which
explores how audiences actively seek indigenous language content to satisfy
cultural, educational, and social needs. The study adopts a survey research design,
combining quantitative and qualitative approaches with adoption of questionnaire
and interview as methods of data collection. A stratified random sampling technique
will be adopted to ensure representation based on age, gender, education, and urban
rural distribution. This study is based on three assumptions, firstly, radio remains a
widely accessed medium in Southern Cross River State and the use of the Efik
language in mainstream radio programming is minimal. Most stations prioritise
English or Pidgin English due to broader reach and commercial interests. Secondly,
a significant portion of listeners, particularly older and rural residents, prefer
radio programmes in Efik. They like indigenous language broadcasts with cultural
identity, trust, and relevance, especially for programmes on traditional medicine,
farming, folklore, and community values. The study recommends increased funding
for indigenous language programming, capacity building for local broadcasters, and
policies that support digital preservation of indigenous knowledge. |
| Keywords: |
AI, Cultural preservation, Digital media, Efik language, ICT, Indigenous knowledge systems, Nigeria, Radio broadcasting.
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