| Abstract: |
The increasing consumption of Mkpuru-mmiri (methamphetamine
hydrochloride) among the youths in various communities, towns and cities across
in Igbo land and elsewhere is of a great concern to governments and development
authorities. Young and youthful individuals are becoming burdens and problems
to the society as result of the menace. Consequently, this study is asking can public
relations approaches be of any help in the fight against the consumption of
Mkpuru-mmiri among the youths in Isi-Uzo LGA, Enugu State, Nigeria? The
broad objective of the study is to appraise public relations strategies in the fight
against the consumption of Mpuru-Mmiri youths in Isi-Uzo Local Government
Area. Enugu state. However, the specific objectives include to determine how
frequent the government use workshop to sensitize the youth about of MkpuruMmiri, assess the frequency of the use of radio talk show to mobilize the youth of
Isi-Uzo Local Government Area against the consumption of Mkpuru-Mmiri and
to ascertain any other major public relation strategy that the government is using
to mobilize against Mkpuru-Mmiri. Descriptive research design was adopted. As
a result, copies of questionnaire were distributed to sampled respondents. The
findings show that public relations techniques such as radio talk-show, town hall
meeting and peer group influencing can really help tackle the menace of Mkpurummiri consumption among the youths of Isi-Uzo LGA, Enugu State, Nigeria. |
