| Title: | Career Information Sources among Mass Communication Students of Select Higher Institutions in Nigeria |
| Author(s): | Shamsuddeen Mohammed |
| Abstract: | The study investigated the career information sources among students of Mass Communication in select Nigerian universities and polytechnics. The study adopted quantitative survey research method to gather data from 11 sampled public higher institutions across Nigeria. Focus was on the final year B.Sc. and HND students of public universities and polytechnics that pioneered Mass Communication programmes in the six geo-political zones of the country. The Statistical Package for Social Sciences (SPSS) was used in analysing the data. The findings indicate that Mass Media, Internet, Information and Communication Technologies (ICTs) and Lecturers were the primary sources of career information for the students. Guidance and counselling services, parents and library resources were not very significant sources for career information among the students. The study concluds that mediated communication channels are vital sources of career information among the students of Mass Communication in Nigeria, and recommends that key stakeholders of Mass Communication education system in Nigeria should utilise more of the potentials of the mass media, Internet/ICTs and lecturers in communicating relevant career information to the students of Mass Communication in Nigeria. |
| Keywords: | Career, Information, Sources, Students, University, Polytechnic |
