| Abstract: |
Digital communication strategies have emerged as pivotal instruments in the global discourse on sustainable development, especially for developing nations navigating complex socioeconomic challenges. In Nigeria, Africa's most populous country and largest economy, the intersection of digital communication and development imperatives presents both enormous opportunities and significant constraints. This paper examines digital communication strategies as tools for sustainable development in Nigeria, with specific reference to the Sustainable Development Goals (SDGs) adopted by the United Nations in 2015. Using the library research method and anchoring on the Development Media Theory, the study explores conceptual frameworks, identifies operational digital strategies, evaluates challenges, and articulates prospects. The paper establishes that social media advocacy, mobile communication, e-governance, digital journalism, and community digital platforms are among the most impactful strategies deployed in Nigeria's development communication landscape. However, digital infrastructure deficits, low digital literacy, electricity challenges, high data costs, and the prevalence of misinformation continue to undermine effectiveness. The paper recommended that Nigerian government should prioritise rural broadband, renewable-powered digital hubs, and affordable devices to bridge the digital divide and reach underserved communities. |
