| Title: | Donor Agencies' Application of Communication for Development: An Evaluation of UNICEF In Enugu State |
| Author(s): | Sam Anibueze |
| Abstract: | Communication plays an important role in development. Development is an all-en¬compassing human activity with transformation of the individual and the society as the goal. For some years communication experts and scholars have been engaged in the search for the best model of communication for development (C4D), So far, two models: the modernization model and the liberation model have been adopted. However, the newthinking is that for effective development communication, the two models should be mixed by development agencies. The United Nations Children’s Fund is one ofthe international donor agencies that operate in Enugu State. Its major focus is on child survival through advocating programmes that advance child rights and protection in society.This study evaluated UNICEF's performance in development communication in implementing its programmes in Enugu State. It found that UNICEF practices C4D using a strategy called "behaviour change communication”. The writer concludes that UNICEF has shown high performance in the practice ofC4D in Enugu State and recommends adoptionof the behaviour change communication strategy by government agencies and non-governmental organizations (NGOs) in the country. |
| Keywords: | Child rights, Child protection, Communication, Development, Development communication |
