| Abstract: |
This study investigated the level of efficacy of aesthetic elements, layout and design in some select Nigerian newspapers, survey research method was adopted and questionnaire served as instrument for data collection. The study was anchored on the Investment Theory of Creativity and supported by Theory of Perception. The paper showed that efficient layout and design are key to survival of any newspaper given the overgrowing competition in the industry. The paper found, specifically that reader satisfaction with aesthetic quality of a newspaper significantly contributes to the patronage and readership. Based on the findings, the paper recommends that newspaper editors and/or their graphic editors should handle aesthetics for their organizations with care to ensure the survival of their paper, also that publishers should employ high quality production made available by the technological revolution. This will afford the newspaper managers ample opportunity to be more creative in coordinating and ensuring the communication of his newspaper aesthetic experience to the reading public. |
