| Abstract: |
This study examined the influence of YouTube fitness videos on exercise
motivation among civil servants in Edo State, Nigeria. The increasing prevalence
of sedentary work patterns among civil servants, combined with rising cases of
lifestyle-related diseases, necessitates an exploration of alternative motivational
tools for promoting physical activity. The study adopted a survey research design,
with a population of 548,500 civil servants drawn from selected local government
areas in Edo State. A sample size of 384 respondents was determined using
Cochran's formula, while a multistage sampling technique was employed. Data
were collected using a structured questionnaire and analysed with descriptive
statistics, including frequencies, percentages, and mean scores. Findings revealed
that civil servants in Edo State have a high level of exposure to YouTube fitness
videos and generally perceive such content as motivational. Respondents indicated
that YouTube fitness videos encourage regular exercise, promote healthier
lifestyles, and contribute positively to the adoption of improved exercise habits.
The study further established a generally positive relationship between exposure to
YouTube fitness content and exercise behaviour, although the strength of this
influence varies due to personal, occupational, and environmental factors. The
study concluded that YouTube fitness videos serve as an important digital health communication tool for enhancing exercise motivation among civil servants. It
recommended structured workplace wellness programmes, collaboration with
certified fitness influencers, and sustained behavioural support systems to enhance
long-term exercise adherence. |
