| Abstract: |
This study examined the fading fortune of colour communication in Igbo land focusing on three dominant colours:Nzu (white chalk), Uhie (red powder) and Odo (yellow powder). The work was anchored on Cultural imperialism theory. The survey research method was adopted. A total of 400 copies of the questionnaire were distributed at the state capitals of the five major states that make up the core states of Igboland. Findings show that majority of the respondents no longer make use of Nzu, Uhie and Odo for colour communicative purposes in the area; this has grave consequences for the Igbo culture. The study recommends public enlightenment programmes for cultural revival among people of the Igbo extraction and sensitization of the indigenous people. The traditional agents of socializations – the family, age grades, schools, churches, the governments at the various levels have got specific roles to play respectively in the cultural recovery crusade. |
