| Abstract: |
This study examined the Impact of Digital Corporate Social Responsibility on the Organisational Image of ALX Africa. The study aimed to identify key digital CSR initiatives of ALX Africa in South East Nigeria, evaluate stakeholder perceptions of these activities, and analyse mediating factors influencing their impact on the company's organisational image. The research was anchored on Stakeholder Theory. Mixed-methods research methodology was employed, using a structured questionnaire disseminated online via Google Forms and semi-structured interviews with 385 respondents selected through stratified, convenience, and snowball sampling across Abia, Anambra, Ebonyi, Enugu, and Imo states. Findings revealed that AI Career Essentials and digital skills workshops were the most recognized digital CSR initiatives, with stakeholder perceptions being moderately positive regarding effectiveness and authenticity but mixed due to infrastructural barriers. Digital CSR significantly improved brand reputation and generated goodwill, while moderately enhancing trust and credibility amid cultural and infrastructural mediators. Recommendations included: expanding hybrid programmes through local partnerships, implementing transparent impact reporting, investing in infrastructure such as mobile hotspots, and encouraging policy support for edtech CSR to foster sustainable youth empowerment.
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