| Title: | Influence of Media Exposure on Breast Self Examination Practice among Female Nurses at Lagos University Teaching Hospital, Idi-Araba, Lagos |
| Author(s): | OJETOLA Adetola Afolabi, OBUN-ANDY Maria Kisugu, SESAN-AINA Mojisola Abidemi, ADENUGA Olusegun Abayomi & RAJI Dare Adisa |
| Abstract: | Breast cancer remains a leading cause of mortality among women globally, particularly in developing countries where late detection is prevalent. Breast self-examination (BSE) is a cost-effective early detection method, yet its practice remains suboptimal. Media exposure plays a critical role in health communication by shaping awareness, knowledge, and behavior. This study examined the in?uence of media exposure on BSE practice among female nurses at Lagos University Teaching Hospital (LUTH), Idi-Araba, Lagos. The study adopted a quantitative approach using a survey research design. A structured questionnaire was administered to 230 female nurses selected from a population of 576using convenient sampling technique. Data collected were analyzed using descriptive statistics, including frequencies and percentages. Findings revealed a high level of media exposure among respondents, with social media, television, and radio serving as primary sources of health information. A large proportion of respondents reported being encouraged to practice breast self-examination through media. The study also found a high effect of media message on the appropriate age of commencement and its role in early detection of breast cancer. The study concludes that media exposure signi?cantly enhances and promotes the regular practice of breast self-examination among female nurses. It recommends sustained and strategic media campaigns, as well as the use of digital reminder systems and collaborative health communication efforts to further strengthen preventive health behaviors. |
| Keywords: | Awareness, Breast self-examination, Health communication, Media exposure, Mortality. |
