| Abstract: |
This study investigated the influence of the Internet in media reach and credibility on Minna residents. The study employed a survey questionnaire, which was administered on 384 respondents. The response rate was 0.94. Overall findings revealed that all the 360 respondents claimed that they were aware and listened to Search FM, while, 99.4% of them agreed that the Internet has considerable influence on the reach and credibility of a medium. In addition, the majority 75% of the respondents found the Station’s programmes to be credible, while considerable number 69.4% of them claimed that they contribute to the Station’s programmes. However, to improve on the Station’s programmes, 45% of the respondents suggested that the Station should employ professionals in the field. The study concludes that the Internet has both positive and negative influence on the reach and credibility of media organisations. It is therefore at the discretion of any media outlet to explore positive potentials of the Internet, while trying hard to minimize its negative aspects. Finally, the study recommends that media organisations should always exercise cautions by ensuring the accuracy of the information whenever they source for information online. |
