| Abstract: |
This research looked into how well public relations professionals in Ebonyi State
know and use Artificial Intelligence (AI) tools. The focus was on members of the
Nigerian Institute of Public Relations (NIPR), Ebonyi State Chapter. The study was
based on the Technology Acceptance Model (TAM) and aimed to find out how
aware PR practitioners are of AI tools, which ones they commonly use, how much
AI has changed their work, and what factors like infrastructure, organization, and
policies affect the use of AI in PR. The study used a descriptive survey approach.
The total number of registered NIPR members in Ebonyi State was 73 (as per NIPR,
2025).Using purposive sampling, 70 participants who had knowledge and
experience with AI in PR were chosen. Data was gathered through both open- and
closed-ended questionnaires and analyzed using frequency tables. The results
showed that PR professionals have a high level of awareness but only moderate
knowledge and use of AI tools like ChatGPT, Canva, and Grammarly. The study
found that strong policy support and training programs are essential for successfully
integrating AI into public relations work. |
