EBSUJMC PUBLICATION

Title: Media Influence on Governance in Africa: Analysing Trajectories, Expectations, and Realities
Author(s): Joan Tirwyn Hassan, Emmanuel Jibb Adams & Ofordi Joy Amarachi
Abstract: Background: The relationship between mass media and governance in Africa is a complex interplay shaped by historical, political, economic and socio-cultural factors. This article explores the trajectories, expectations, and realities of mass media in governance in Africa, reflecting from its evolution to the contemporary digital age. Materials and Method: The exploratory approach adopted in the study, provides a broad understanding of the nuanced dynamics between mass media and governance in Africa. Expectations include the media's role in democratization, serving as watchdog, fostering civic engagement, and promoting diverse perspectives. Results: However, the reality reveals challenges such as government interference, economic pressures, and ethical dilemmas, influencing the media's impact on governance. Technological transformations, ethnic dynamics, and the role of media ethics further complicate this relationship. Conclusion: The study concludes that while there has been progress in diversifying the African media landscape, post-independence challenges and political instability hinder the media's ability to fully realize its potential as a catalyst for transparent, accountable, and effective governance. The study recommends strategic interventions to enhance press freedom, ensure economic sustainability, promote media literacy, regulate online content, foster diversity, invest in journalism education, and encourage public-private partnerships across African nations.
Keywords: Media, Governance, Democracy, Africa, Realities, Expectations
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EDITORIAL TEAM
EDITOR IN-CHIEF

Agatha Orji-Egwu Ph.D

MANAGING EDITOR

Kenneth Adibe Nwafor, Ph.D

ASSOCIATE EDITORS

Barr. H. N. Aligwe, Ph.D

Ifeyinwa Nsude, Ph.D

Chike Onwe, Ph.D

Simon Ezaka, Ph.D

EDITORIAL CONSULTANT

Jonathan E. Aliede, Ph.D