| Abstract: |
This study had the aim of examining moral representation and consciousness in the
selected films, with the objectives to analyse dominant moral themes, examine
narrative and cinematic techniques of moral construction, and assess their impact on
viewers' moral consciousness in contemporary Nigerian society. Anchored on
Albert Bandura's Social Learning Theory, the study adopted a qualitative
interpretive film analysis design. Three purposively selected films were examined
using thematic content analysis and film discourse analysis, focusing on narrative
structure, symbolism, characterisation, cinematography, and editing as moral
signifiers. The findings reveal that (1) the films predominantly portray moral themes
such as justice, betrayal, sacrifice, spirituality, corruption, and communal
responsibility; (2) moral meanings are constructed through symbolism, flashbacks,
dialogue, costume, lighting, and suspense-driven narratives; and (3) the films
significantly shape moral consciousness by influencing perceptions of ethical
behaviour and social responsibility among viewers. The study concludes that
Nollywood cinema functions as a moral communicative space where ethics,
storytelling, and audience perception converge, reinforcing the media's
responsibility as a watchdog of societal values. Consequently, (i) filmmakers should
reinforce morally constructive storytelling; (ii) producers should enhance narrative
and cinematic clarity; and (iii) policymakers and educators should deploy
Nollywood films for moral education and social reorientation.
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