| Abstract: |
This study examined platform-based political engagement and youth participation
in democratic processes, using TikTok and Instagram users in Ibadan Metropolis,
Nigeria as a case study. It was motivated by the increasing influence of social media
on political awareness and participation among young citizens. A survey research
design was adopted, with data collected through structured questionnaires
administered to residents of Lagelu Local Government Area. The population of the
study consisted of 1,200 registered youths within the area, from which a sample of
400 respondents was determined using the Taro Yamane sampling technique. Out of
the 400 questionnaires distributed, 360 were retrieved and analyzed, representing a
90% response rate. The findings revealed that TikTok and Instagram had
significantly influenced political awareness and engagement among youths.
Exposure to political content on these platforms enhanced interest in governance,
stimulated civic discussions, and encouraged participation in activities such as
voter education, advocacy, and electoral processes. However, issues such as
misinformation, disinformation, political polarization, and questions about content
credibility were identified as challenges limiting effective democratic engagement. The study concluded that TikTok and Instagram had become important digital
spaces for youth political participation in Nigeria. It recommended that
policymakers, electoral bodies, and civil society organizations leverage these
platforms for civic education while strengthening media literacy to reduce the
spread of misleading political information. |
