| Abstract: |
This study examined public relations and crisis management in University of Nigeria Teaching Hospital Enugu and Federal Teaching Hospital Abakaliki. The study was premised on one theoretical perspectives - the Two Way Symmetric Model. Survey research method was employed. The population of the study was 10,122 from where a sample of 331 was drawn using Taro Yamane formula to establish the sample size. Out of 331 copies of the questionnaire distributed to respondents in both UNTH and FETHA, 323 were returned and used for the analysis. One hypothesis were formulated and tested. Data collected were analysed using descriptive statistics such as frequency count, percentage and inferential statistics of multiple regression analysis. The findings of this study show that public relations and crisis management strategies in UNTH and FETHA have significant effects on staff performance. The study recommends that a public relations strategy should be developed within the context of the organisation’s vision, mission, corporate culture, policies and continuously engage stakeholders in dialogue, mediation, sensitization programe and negotiation with the aim of resolving industrial disputes, management and staff union disputes. |
