| Abstract: |
This study examined the role of Nigerian broadcast media in promoting cultural
diversity and inclusion, focusing on radio and television in Lagos, Abuja, and Port
Harcourt. Anchored on Cultural Studies Theory and Social Responsibility Theory,
the research adopted a quantitative survey design, with 600 respondents selected
through multi-stage stratified random sampling. Data were collected through
structured questionnaire and analyzed using descriptive statistics. The study found
out that broadcast media moderately represent Nigeria's cultural mosaic, privileging
major ethnic groups while minority cultures remain under represented. Media
programming contributes to intercultural understanding and social cohesion,
though stereotypes and limited coverage of marginalized groups reduce its
effectiveness. Key challenges include commercial pressures, political influence, and
insufficient training of media personnel, while opportunities exist in community and
online platforms to amplify minority voices. Based on these findings, the study
recommended adopting inclusive programming policies, culturally sensitive
reporting, capacity-building for journalists, and regulatory incentives to support
equitable representation. The research concludes that Nigerian broadcast media
have significant potential to foster national unity, intercultural dialogue, and social
cohesion, but realizing this potential requires deliberate efforts to balance
representation, ethical responsibility, and public interest. |
