| Abstract: |
Since the origin of man, communication has remained a vital tool for sharing feelings and ideas, and providing solutions to the problems in his immediate environment. This study focuses on the imperatives of rural communication and its strategies for sustainable development in Nigeria. It is anchored on development media theory. After an in-depth review of communication concepts and approaches to development, the study discovered that wide gap exists between the communication levels in the urban and the rural areas of the country. As a result, the study emphasises the need for balanced communication input between the rural and urban areas for effective and sustainable development. |
