| Abstract: |
Social entrepreneurship deals with the use of inspiration, creativity, courage, forti¬tude and direct action to bring about change in the lives of communi¬ties. Social entrepreneurs such as the 2006 Nobel Prize recipient Mohammad Yunus of Bangladesh transform lives through their activities. This type of entrepreneurship could even be more effective than business entrepreneurship which is more popular,in trans¬forming nations, especially beginning at grassroots level. This paper examines the es¬sence of social media (You Tube, Facebook, Twitter, Myspace, etc.) and native media (traditional media) in sensitizing and engaging Nigerians towards adopting social entrepreneurship goals. It looks at the relevance of social entrepreneurship in nation building and how the social and native media could be synergized to achieve that goal. |
