| Title: | Unsolicited Mobile Phone SMS Marketing: A Need For Reconciliation |
| Author(s): | Rasheed O. BUHARI & Kolade Ajilore |
| Abstract: | The principle of development in mobile phone and particularly the conception of mobile phone SMS as a medium of business interaction suffer from lack of proper clarification and attribution of the concepts. Mobile phone SMS marketing allows direct communication with consumers, targeted audience and potential market of the company with much ease and less time expended. SMS marketing can be more cost effective than other medium as its main cost is just buying of mobile phone and Serial identification modular (SIM). This conceptual study identifies the pattern in the meaning of the concept of unsolicited mobile phone SMS advertising and unsolicited mobile phone SMS marketing. The paper provides a picture of those concepts so as to uncover the important components of SMS mobile phone business interaction which many times denote mobile phone SMS marketing. This otherwise referred to as SMS mobile phone advertising through a thorough literature survey. The paper established the appropriate concept when using SMS as channel in mobile phone where the components of traditional SMS marketing and traditional SMS advertising were investigated, equated to the contemporary practice and the usage of the principal terms. It is only unsolicited mobile phone SMS marketing enfolded the issue sufficiently. To entirely utilise mobile phone SMS marketing facets, companies need to concentrate on the potency of the personal nature of mobile phone devices that separate mobile phone marketing from other methods of marketing. |
| Keywords: | unsolicited, mobile phone advertising, SMS, MMS, Mobile phone marketing, conceptual Analysis |
