| Title: | Websites and other Social Media Platforms as Digital Tools for Information Management of Universities in Benue State, Nigeria |
| Author(s): | Grace I. ANWEH & Martha M. HILE |
| Abstract: | Many businesses and organisations around the globe are thriving better through the adoption and application of digital tools like websites and other social media platforms for effective information management. Whether public relations efforts in university communities in Nigeria at large and Benue state in particular have imbibed this new trend to enhance information flow is unknown. This paper therefore assessed the use of websites and other social media platforms as digital tools for Public Relations practice in managing communication efforts amongst universities in Benue State. Qualitative method using content analysis as well as interview of public relations and ICTs officers on the use of websites and other social media platforms by their universities were employed to find answers to the research problem. Findings reveal the use of websites and other social media platforms like Facebook, WhatsApp and twitter by the institutions studied. However, it was noted that these universities do not really make effective use of the website to frequently update recent news about the institutions. The study also discovered that the websites of the institutions are not interactive in the actual sense thus recommending among others that the said institutions should facilitate interactivity of their websites and the other digital tools to enhance information dissemination and search. |
| Keywords: | websites, social media, platforms, digital tools |
